The year is coming to an end and we have had around +200 ads thrown at us during these 12 months. Some were hits, some were misses, and some quite WTFs. We at HML burned our retinas going through all of these categories and compiling the ones that worked.
Honestly, there are some we can’t un-see.
Anyhoo, here is a list of the ones that worked. The list of most viewed Pakistani ads on YouTube, Facebook, and other social channels. These are purely based on viewership and shares, hence prepare to be shocked.
1- Sufi Group TVC +32.5 Million Views
Title: Home is where the heart is
2- Shan Thematic TVC +31.3 Million Views
Agency: Ogilvy Pakistan
Title: #OneBiryaniOneFamily
3- Surf Excel #EknekiRozana +28 Million Views
Agency: Lowe Lintas
Ad title: #EknekiRozana
4- Pepsi, Cricket, Music ft. Fawad Khan +7 Million Views
Agency: IAL
Ad Title: Pepsi | Cricket | music
Cast: Fawad Khan, Zohaib Hassan, Vital Signs, Waseem Akram, Strings, Reema Khan, Bayaan
5- Coca-Cola Momina Mustehsan Ad +7 Million Views
Agency: Soho Square
Ad Title: Coke and Music
Cast: Momina Mustehsan, Young desi, and Tony Kakkar
6- Surf Excel +2.6 Million Views
Agency: Lowe Lintas
Title: #HaarKoHarao
Cast:
7- Peek Freans Rio +5 Million Views
Agency: Madnest
Title: New RIO Birthday Sprinkles n Creme
8- 7UP Foodie ka Love +4.6 Million Views
Agency: BBDO Pakistan
Ad Title: #ManaLoFoodKaLove
Cast: Osman Khalid Butt, Iqra Aziz, Ahmed Ali Akbar
9- Coca Cola Ramadan Ad +4.3 Million Views
Agency: Soho Square
Ad Title: #EidiForEdhi #BottleOfChange
Cast: Ali Sethi, Momina Mustehsan, Sajal Aly, Ahad Raza Mir, Gul Panra, Yunus Khan, Rachel Viccaji
10- Shan Shoop Noodles +3.9 Million Views
Agency: Fishbowl
Ad title: Shoop for all ages
That’s it, that’s the list peeps. Congratulations to the brands who made it.