Case Study: Ali Zafar Garnered 5 Million Views with an Epic PR Stunt– #MelaLootLiya
Breaking News: Ali Zafar the official singer for PSL for three seasons was dropped this year (Meesha only knows why) and replaced by Ali Azmat, Haroon,...
Marketing Campaigns
Robert Pattinson for Dior sets internet on fire in ‘The Elevator’ Ad
An ad featuring Robert Pattinson for Dior has gone viral. 6 years after it was made. And we are not complaining. It’s probably the hottest...
Holy Dow! Josh Condoms at Dow University for… “Fahaashi”?
Pretty sure you have seen these two guys dressed as packs of condoms hanging around in a university. DKT Pakistan, the makers of Josh Condoms...
Coca Cola TVC Tries & Fails to “Redefine” Extremism
Dear Coca Cola Pakistan, it’s not the Pakistanis not getting your ‘cool idea’, “Extremist” is a derogatory term. And no amount of flag-waving, anthem-chanting, sugary...
PEMRA Bans Coca Cola “Extremely Pakistani” Ad
Apparently, PEMRA did not like Coca Cola’s take on extremism. In an extreme turn of events, PEMRA has banned the new Coca Cola “Extremely Pakistani”...
Campaign Face Off: National Recipe Mixes vs Ahmed Foods
There are only two types of ad that are done in Pakistan – funny or emotional. All big brands are aiming for one of the...
Waves’ Dadi Cool TVC Tries to Make Waves
I’ve been meaning do this one for a while and I finally got around it (#mecool). Waves of the ‘naam hee kaafi hai’ a phrase...
Top 3 Ramazan Ads of 2019
Ramazan is here and like every year brands put forward there naik image forward. Though this year there were less brands that got emotional over...
Digital Marketing Trends 2019
Pakistan is still lagging in the digital arena and trying to get the handle on how to ride this wave. Some brands have already invested...
How Pakistani Brands are Using Game of Thrones
Pakistani brands cashing in on Game of Thrones fever. Do you blame them? The craze for the show is such that friendships are broken, people...
