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  • 2810
    Marketing Campaigns

    Case Study: Ali Zafar Garnered 5 Million Views with an Epic PR Stunt– #MelaLootLiya

    Breaking News: Ali Zafar the official singer for PSL for three seasons was dropped this year (Meesha only knows why) and replaced by Ali Azmat, Haroon,...

    Gulabo
    by Gulabo 3 years ago3 years ago
  • 2410
    Camille Rowe & Robert Pattinson for Dior ‘The Elevator’ Ad
    Marketing Campaigns

    Robert Pattinson for Dior sets internet on fire in ‘The Elevator’ Ad

    An ad featuring Robert Pattinson for Dior has gone viral. 6 years after it was made. And we are not complaining. It’s probably the hottest...

    Jutt
    by Jutt 3 years ago3 years ago
  • 1k-11
    Josh- Ccondoms Dow University
    Marketing Campaigns

    Holy Dow! Josh Condoms at Dow University for… “Fahaashi”?

    Pretty sure you have seen these two guys dressed as packs of condoms hanging around in a university. DKT Pakistan, the makers of Josh Condoms...

    Jutt
    by Jutt 3 years ago3 years ago
  • 22801
    Coca Cola TVC "Extremely Pakistani" Tries & Fails to Redefine Extremism in Pakistan
    Marketing Campaigns

    Coca Cola TVC Tries & Fails to “Redefine” Extremism

    Dear Coca Cola Pakistan, it’s not the Pakistanis not getting your ‘cool idea’, “Extremist” is a derogatory term. And no amount of flag-waving, anthem-chanting, sugary...

    Jutt
    by Jutt 3 years ago3 years ago
  • 4080
    PEMRA Bans Coca Cola "Extremely Pakistani" TVC
    Marketing Campaigns

    PEMRA Bans Coca Cola “Extremely Pakistani” Ad

    Apparently, PEMRA did not like Coca Cola’s take on extremism. In an extreme turn of events, PEMRA has banned the new Coca Cola “Extremely Pakistani”...

    Jutt
    by Jutt 3 years ago3 years ago
  • 5710
    Marketing Campaigns

    Campaign Face Off: National Recipe Mixes vs Ahmed Foods

    There are only two types of ad that are done in Pakistan – funny or emotional. All big brands are aiming for one of the...

    Gulabo
    by Gulabo 3 years ago3 years ago
  • 2540
    Marketing Campaigns

    Waves’ Dadi Cool TVC Tries to Make Waves

    I’ve been meaning do this one for a while and I finally got around it (#mecool). Waves of the ‘naam hee kaafi hai’ a phrase...

    Gulabo
    by Gulabo 4 years ago3 years ago
  • 2620
    Marketing Campaigns

    Top 3 Ramazan Ads of 2019

    Ramazan is here and like every year brands put forward there naik image forward. Though this year there were less brands that got emotional over...

    Gulabo
    by Gulabo 4 years ago3 years ago
  • 750
    Marketing Campaigns

    Digital Marketing Trends 2019

    Pakistan is still lagging in the digital arena and trying to get the handle on how to ride this wave. Some brands have already invested...

    Gulabo
    by Gulabo 4 years ago4 years ago
  • 1620
    Marketing Campaigns

    How Pakistani Brands are Using Game of Thrones

    Pakistani brands cashing in on Game of Thrones fever. Do you blame them? The craze for the show is such that friendships are broken, people...

    Gulabo
    by Gulabo 4 years ago4 years ago

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Hold My Lassi is a daring take on Pakistan’s Marketing, Advertising, and Entertainment industries. We keep a lookout for the latest news, developments, ad campaigns and show some tough love where required. We hunt, review, and analyse different aspects of a campaign and provide constructive criticism (or not)… Learn more about us

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