10 Most Viewed Pakistani Ads of 2018

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The year is coming to an end and we have had around +200 ads thrown at us during these 12 months. Some were hits, some were misses, and some quite WTFs. We at HML burned our retinas going through all of these categories and compiling the ones that worked.

Honestly, there are some we can’t un-see.

Anyhoo, here is a list of the ones that worked. The list of most viewed Pakistani ads on YouTube, Facebook, and other social channels. These are purely based on viewership and shares, hence prepare to be shocked.  

1- Sufi Group TVC +32.5 Million Views

Title: Home is where the heart is

2- Shan Thematic TVC +31.3 Million Views

Agency: Ogilvy Pakistan
Title: #OneBiryaniOneFamily

3- Surf Excel #EknekiRozana +28 Million Views

Agency: Lowe Lintas 
Ad title: #EknekiRozana

4- Pepsi, Cricket, Music ft. Fawad Khan +7 Million Views

Agency: IAL
Ad Title: Pepsi | Cricket | music
Cast: Fawad Khan, Zohaib Hassan, Vital Signs, Waseem Akram, Strings, Reema Khan, Bayaan

5- Coca-Cola Momina Mustehsan Ad +7 Million Views

Agency: Soho Square 
Ad Title: Coke and Music
Cast: Momina Mustehsan, Young desi, and Tony Kakkar

6- Surf Excel +2.6 Million Views

Agency: Lowe Lintas
Title: #HaarKoHarao

7- Peek Freans Rio +5 Million Views

Agency: Madnest
Title: New RIO Birthday Sprinkles n Creme

8- 7UP Foodie ka Love +4.6 Million Views

Agency: BBDO Pakistan
Ad Title: #ManaLoFoodKaLove
Cast: Osman Khalid Butt, Iqra Aziz, Ahmed Ali Akbar

9- Coca Cola Ramadan Ad +4.3 Million Views

Agency: Soho Square
Ad Title: #EidiForEdhi #BottleOfChange
Cast: Ali Sethi, Momina Mustehsan, Sajal Aly, Ahad Raza Mir, Gul Panra, Yunus Khan, Rachel Viccaji

10- Shan Shoop Noodles +3.9 Million Views

Agency: Fishbowl
Ad title: Shoop for all ages

That’s it, that’s the list peeps. Congratulations to the brands who made it.  

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Gulabo wields the sword of communication, branding, and marketing. She is an expert in judging and analysing the dos, don'ts and how-tos. She occasionally likes to make sense too.