Who knew that you could get sued for uttering the name of a brand. Well, that’s what Pepsi folks think. Would you believe that? No? Doesn’t matter. There are people out there who believed it. Or just pretended that they did.
Apparently, there was a war of words between Careem and Pepsi on Twitter. The only problem? It had STAGED written all over it. That’s alright. Only if they would use a better script.
A Rs. 20 Promo from Careem, how’s that?!?!
It started when a “random” tweep asked for a promo. Careem, in return, offered a free Pepsi. 20 rupay ki Pepsi for a promo. Irresistible offer!
Whoops. Sorry, we don’t have promos at the moment. Phone nahi to muft ki Pepsi chalay gi? 😀 https://t.co/WJXQjIkm7j
— Careem Pakistan (@CareemPAK) November 18, 2018
Don’t you dare take the name of sugar-water selling company!
Please refrain from using our brand name without permission.
— Pepsi Pakistan (@pepsipakistan) November 18, 2018
Well, that’s illegal for sure. What else do we call it? Sugar water, right?
You just wish it would end there. But like every Bollywood movie, it lingered on…
Careem being Careem
pLeASe reFRAIn fRoM twEeTIng aT uS, GuYS and gIRls.
— Careem Pakistan (@CareemPAK) November 18, 2018
What does this even mean?
But they apparently had the storyline. Next step? Let’s create some hype. Letsgo!
A certain ‘viral blog’ named after a fruit was pulled in…
Yeah. Who else 😉
There had to be some pointless “item songs” too, to add some flavor. So the Social Media ‘experts’, and ‘viral’ content websites were brought in to promote the “fight”. And they came in aplenty.
دو نجی کمپنیز کے بیچ میں لڑائی- اب کیا ہوگا؟@CareemPAK @pepsipakistan !How should the feud end? Vote now
— SAMAA TV (@SAMAATV) November 19, 2018
When Careem had no promos left. pic.twitter.com/BslAZsn1jk
— Zaryab Rashid (@ZaryabRashid2) November 18, 2018
Wait! How about a random stranger promoting a Pepsi tweet?
We love happy endings, don’t we?
Here’s what they were promoting…
Pepsi Pakistan is proud to announce @CareemPAK as its official ride partner. Use the promo code: PKTOUR18 to avail 20% off on your ride to the concert and get ready to rock!#IMWithTheBands pic.twitter.com/6p2gS9lwPG
— Pepsi Pakistan (@pepsipakistan) November 10, 2018
Pepsi and Careem have a history. They have partnered for sponsored campaigns before. That’s cool. It’s normal for brands to collaborate and work together on joint marketing campaigns. And to be fair, the campaign did manage to get some attention. But there are creative ways to do that too. This campaign had “fake” written all over it.
20 rupay ki Pepsi ki qeemat tum kia jaano Careem babu.
