Social media never fails to disappoint in the realm of trending hashtags. Recently added to the hype is the #10YearChallenge popularised by celebrities of posting a picture of you from 10 years ago along with a picture of you now. This trend seems to have started on Facebook and if we go by what the conspiracy theorists are saying, this is not just a harmless meme. Nahuh. This is a way to update the facial recognition software by having people volunteer their updated picture, because who has time to shuffle through millions and millions of data. Genius move, Mark. We hear the questions that you want to shoot at us for this theory, but that was just a little nugget of information for the curious and not the purpose of this post.
While, a lot of people are having fun with this as this challenge snowballs into a full-blown trend, brands are taking this opportunity to what they do best – market.
When on social media, do as hashtags do
Going by this adage a lot of brands showed there woke side and got busy hacking away at their keyboards for ideas to stay relevant.
PIA
All aboard the bandwagon! #10yearschallenge #FlyPIA #PIA pic.twitter.com/mF2qQmxs5Y
— PIA (@Official_PIA) January 16, 2019
Polio program
Polio programme in Pakistan accepts the #10yearschallenge. The journey is not over yet! Let’s bring this number down to 0. pic.twitter.com/49IiIkSrkc
— Pak Fights Polio (@PakFightsPolio) January 17, 2019
WWF Pakistan
#10YearChallenge pic.twitter.com/a6iWB1wjNb
— WWF-Pakistan (@WWFPak) January 17, 2019
Nandos
Timeless! #10yearschallenge #NandosPK pic.twitter.com/4A6UzTVS3Q
— Nando’s Pakistan (@NandosPakistan) January 17, 2019
Menu
Bhook remains the same, but your preferences change and we evolve with your preferences!#MenuPakistan #10YearsChallenge #Chuggets pic.twitter.com/NglET3BDmL
— Menu (@Menu_Pakistan) January 17, 2019
MI Pakistan
Here’s what happened in 10 years.#10YearChallenge #InnovationForEveyone pic.twitter.com/8XoSRHabZS
— MI Pakistan (@mi_pakistan) January 17, 2019
Microsoft Pakistan
We showed you our #10YearChallenge, now show us yours! 😊 pic.twitter.com/kwVin0c06R
— Microsoft Pakistan (@ms_pakistan) January 16, 2019
Oppo Pakistan
Here we are after 10 years of success. It has been quite a journey for #OPPO. Let’s take a look back when 1.31MP Camera meant the world to us! From T9 to #R17Pro. Have you done your #10YearChallenge yet? pic.twitter.com/lqF9FD8nvB
— OPPO Pakistan (@OPPOPakistan) January 16, 2019
It’s good to see Pakistani brands trying to make the most of their social media presence. We hope to see more of them create trends and not just follow them.
