AdAsia Lahore 2019 is happening on December 3-5, 2019. The event brings Ad Asia back to Pakistan after a long wait of 30 years. First AdAsia conference that was hosted in Pakistan was way back in 1989. So, it is exciting to see one of Asia’s most prestigious advertising and marketing events return to the country. It was announced back in January this year and now the full agenda, speakers list, venue, and all other details have been revealed.
This year’s theme is ‘Celebrasian’ – a celebration of Advertising and Creativity in Asia. The event has an impressive lineup of speakers attending from all over the world. President and Prime Minister of Pakistan will also grace the event. In addition to that, several notable Pakistanis like Wasim Akram and Sharmeen Obain will be speaking too. And then there are several Marketing and Advertising industry professionals who will be there. Here is everything you need to know:
AdAsia Conference Fee / Ticket Price
PKR 40,000 per attendee
AdAsia 2019 Agenda
The 3 day event will be hosted at Alhamra Arts Complex, Lahore.
AdAsia Lahore – Day 1 (December 3, 2019)
| Time | Session / Topic | Speaker / Description |
| 9:00 AM | National Anthem | |
| 9:05 AM | Pakistani Cultural Medley | |
| 9:20 AM | Recitaton from the Holy Quran | |
| 9:25 AM | Welcome Address | Javed Jabbar – Chairman AdAsia Lahore 1989 |
| 9:40 AM | Passing on the baton from Bali to Lahore | Maya Watono to Sarmad Ali |
| 9:45 AM | Welcome Address | Sarmad Ali – Chairman AdAsia Lahore 2019 |
| 9:55 AM | Welcome to Lahore | Rizwam Azeem – Architect, Author and Academician |
| 10:05 AM | Welcome Address | Raymond So – Chairman, Asian Federation of Advertising Association |
| 10:20 AM | AFAA Awards & Recognition | |
| 10:50 AM | Vote of Thanks | Ali Mandviwalla – Chairman PAA |
| 11:00 AM | Inaugural Address | Imran Khan – Prime Minister of of Pakistan |
| 11:15 AM | Mural Unveiling & Art Exhibition Opening | Imran Khan – Prime Minister of of Pakistan |
| 11:30 AM | Tea Break | |
| 12:00 PM | Richard Quest in conversation with Sir Martin Sorrell | Sir Martin Sorrell – Chairman of S4 Capital Limited |
| 1:00 PM | Lunch Break | Lunch Theme: Subcontinental & Desi; Accompanied by ‘Welcome to Lahore’ by Fakir Saifuddin of Fakirkhanna Museum |
| 2:00 PM | Film Making with a Purpose | Sharmeen Obaid Chinoy – Oscar winning filmmaker |
| 2:30 PM | Quest for Businesses | Richard Quest – CNN Journalist & Media Host |
| 3:00 PM | Nuances of Japanese Creativity | Yasuharu Sasaki – Executive Creative Director, Dentsu Inc. |
| 3:30 PM | Live performance by Shazia Khusk | |
| 3:35 PM | Driving Social Change Through Advertising | Ali Rez – Creative Director BBDO Middle East & Pakistan |
| 4:00 PM | Tea Break | |
| 4:30 PM | The world of constant changes | Lord William Hague – Former Secretary of State for Foreign and Commonwealth Affairs |
| 5:15 PM | A brand called PSL | Wasim Khan – CEO Pakistan Cricket Board |
AdAsia Lahore – Day 2 (December 4, 2019)
| Time | Session / Topic | Speaker / Description |
| 9:00 AM | Art, Culture and Society | Hameed Haroon – President All Pakistan Newspapers Society and CEO Dawn Media Group |
| 9:45 AM | Entrepreneurial Story from the front-lines of Social Media | Randi Zuckerberg – CEO of Zuckerberg Media |
| 10:30 AM | Tea Break | |
| 11:00 AM | Finding my Identity in the Mountains | Cory Richards – Photographer & Adventurer |
| 11:40 AM | “I Can.” | Raha Moharrak – Saudi Mountaineer |
| 12:10 PM | Achieving the Unexpected | Samina Khayal Baig – Pakistani Mountaineer |
| 12:40 PM | World from a height | Cory Richards, Raha Moharrak and Samina Khayal Baig – Photographer & Adventurer / Saudi Mountaineer / Pakistani Mountaineer |
| 1:00 PM | Lunch Break | Lunch Theme: Pan-Asian & Oriental; Accompanied by ‘Faces of Lahore’ a 10-minute tribute video documentary on Famous personalities of Lahore |
| 2:00 PM | DigiAsia | Raymond So – AFAA team |
| 2:15 PM | Building a Global Cult Brand over Generations | Peter Draper – Former Director Marketing of Manchester United |
| 3:00 PM | Giving Women a Voice in Media | Zainab Salbi – Humanitarian, Author and Media host |
| 3:30 PM | Creating Effective Communications | Marcus Peffers – Global CEO, M&C Saatchi World Services |
| 4:00 PM | Tea Break | |
| 4:00 PM | Classical Dance performance by Nighat Chaudhry | |
| 4:05 PM | Tea Break | |
| 4:30 PM | Imperfect Beauty | Tay Guan Hin – Global Executive Creative Director for South East Asia, JWT |
| 5:00 PM | Woman Power Panel | Moderator: Ms. Atifa Silk. Panelists: Ms. Sima Kamil, President and Chief Executive of United Bank Limited, Ms. Zeelaf Munir, Managing Director & CEO, English Biscuit Manufacturer , Ms. Musharraf Hai, Managing Director, L’Oreal |
AdAsia Lahore – Day 3 (December 5, 2019)
| Time | Session / Topic | Speaker / Description |
| 9:00 AM | Be Afraid. Be Very Afraid. But Do It | Fernando Muchado – CMO Burger King |
| 9:45 AM | Digital Darwinism | Tom Goodwin – Head of Innovation for Zenith Media |
| 10:30 AM | Tea Break | |
| 11:00 AM | Leadership Lessons from a Cricket Pitch | Wasim Akram – Cricket Commentator, Coach and Former Cricketer |
| 12:10 PM | The key for brand success in Asia | Bobby McGill – Founder Branding in Asia |
| 12:40 PM | ADSTARS | ADSTAR team |
| 1:00 PM | Lunch Break | Lunch Theme: Middle Eastern & Mediterranean; Accompanied by ‘Dhollis of Lahore’ a 10 minute energetic, acoustic cultural performance of about the Dhol Players of Punjab |
| 2:00 PM | Bringing change through culture, perspective and inspiration | William Dalrympyle – Historian & Author |
| 2:30 PM | Advertising Trends in Asia | Edward Pank – Managing Director, WARC |
| 3:00 PM | IAA Presentation | Srinivasan K Swamy – Chairman and World President IAA |
| 3:15 PM | AdAsia Macau Presentation | Macau Team |
| 3:30 PM | AdAsia 2023 Presentation | Raymond So – Chairman AFAA |
| 3:45 PM | Thank you for making AdAsia possible | |
| 3:50 PM | Live performance by Akhter Chanal | |
| 3:55 PM | Tea Break | |
| 4:30 PM | Closing Address by President of Pakistan | Dr. Arif Alvi – President of Pakistan |
This is really impressive lineup of talks. So, if you’re in Marketing and Advertising industry of Pakistan, this event is not to be missed. The ticket price of PKR 40,000 would seem like a lot, but given the nature of the event it’s not bad for a 3-day pass.
Interested? Register for Ad Asia Lahore 2019 on this page.
