Coca-Cola Pakistan Copied Pepsi and Thought the Internet Won’t Remember

2 min


Great things are happening with brands here as more and more companies embrace the digital world. Competition gets fierce, battles turn into wars, and no one can hide their win or defeat. In this unforgiving world of the internet your one mistake can cost you a lot more than what you bargained for, ask Momina Mustehsan if you don’t believe us. And the mention of here brings me to the only brand that hires her (still trying to figure out why), Coca-Cola.

The latest coke commercial starring Sajjal Ali and Ahad Raza Mir capitalizes on the shaadi season. Both of them are seen driving around in the search for Coke in a city that has no shops, or gas station serving this niche beverage. The only way to get it is through a vending machine, and we all know that there is one on the corner of every block, pfft. On not finding the last vending machine in service they crash a wedding because let’s face it no one wants to suffer the withdrawal symptoms of coke.

Cut to flashback – we see Haroon Rashid sitting for a lonely dinner. He opens his fridge to discover an empty bottle of Pepsi (that is where he stores the Danish cookie box with threads and needle in it, as well, duh). He too, in search of Pepsi, crashes a wedding, dances, and gets his fill.

Yeap, you guessed it!
Pepsi and Coke drinkers are both pretty extra when it comes to having their drinks.
Oh, and Coke plagiarised Pepsi’s ad to the tee.

Throwing shade

Ali Hayat Rizvi the brains behind the original ad did not let this opportunity pass him by and rightly so.

Pepsi and Coke are serious rivals in the beverage category, think of them as Maula Jatt and Noori Naat, always at daggers drawn. Trying to best each other. Only this time Pepsi sat there and sipped tea while the team at Coke flattered them. Orrrr, on the flipside, could be Coke’s way of telling Pepsi how shit is really done? It’s anyone’s guess, really.

This is a classic Hold My Lassi moment.

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Gulabo wields the sword of communication, branding, and marketing. She is an expert in judging and analysing the dos, don'ts and how-tos. She occasionally likes to make sense too.