Google just released the official list of most watched Pakistani ads on YouTube for the year 2018. The ad views were combination of organic and promotional views. The list comes from Google so we are certain that it is authentic. They’re calling it “YouTube Ads Leaderboard Awards Pakistan 2018”.
A lot of these brands were promoting these videos on YouTube. This significantly increases the number of views for the videos. The purpose is obvious – to reach more millennials who are more active on YouTube than on any other video channel.
Here is the list of awards:
Most Popular YouTube Ads of 2018 in Pakistan
#1. Surf Excel
Ad title: Surf Excel Ramazan 2018 | #EkNekiRozana
Ad Agency: Mindshare / Lowe & Rauf
#2. Goto.com.pk
Ad Title: Kia Pakistan India per baazi lay gaya?
Ad Agency: Olive Digital
#3. Peek Freans Cake Up
Ad Title: Peek Freans Cake Up | TVC 2018 | Real Rishtey
Ad Agency: Group M / Ogilvy & Mather
#4. Shan Foods
Ad Title: Shan Thematic 2018 – #OneBiryaniOneFamily
Ad Agency: Mediacom / Ogilvy & Mather
#5. Lifebuoy
Ad Title: Dr.Lifebuoy V/S Jaraseem Episode 4
Ad Agency: Mindshare / Lowe & Rauf
#6. Ariel
Ad Title: Ariel: Oho Nahi, Hoo Hoo
Ad Agency: Starcom / Adcom Pvt Ltd
#7. Nestle Cerelac
Ad Title: NESTLÉ CERELAC Loree Kahani presents Chanda Mama sung by Ali Noor & Zeb Bangash!
Ad Agency: Maxus / Ogilvy & Mather
#8. Pepsi
Ad Title: Pepsi Battle of the Bands Season 3
Ad Agency: Mindshare / Saatchi & Saatchi
#9. Coca Cola
Ad Title: Coke and Music TVC
Ad Agency: Starcom / Ogilvy & Mather
#10. Fun Mitti Se
Ad Title: پنجاب کے رنگ | صبا قمر | عاصم اظہر | فن مٹی سے | Celebrating Punjab Funn Mitti Se
Ad Agency: Walnut Media
We also compiled a list of most viewed Pakistani ads for 2018. The stats on that list are based on views on different social channels, including Facebook and YouTube. This list though, is only based on YouTube data, and is compiled by Google and revealed by Mr. Lars Anthonisen, Google’s Head of Ads Marketing.
